Four aspects of the hottest wine packaging market

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View of wine packaging market (IV)

Evolution and current situation of foreign wine packaging

this year, wine corks are no longer traditional corks. Australia Fulong wine industry, which participated in the sugar and Wine Fair for the first time, brought their patented packaging products. Cenjianqiang, director of creative design, said that the cork was not a cork, but made of special materials. There were many invisible holes on it, which could let the wine breathe naturally. Experts predict that this cork is a breakthrough innovation of wine enterprises in New World countries. Due to its many advantages, more similar products will appear in the market

some enterprises have launched seamless cans of wine, screw type boxed wine with taps made of special materials, etc., which are easy to open products. Hong Kong Hutchison wine industry has made a big fuss on packaging, putting forward the slogan of "revolutionary packaging, keeping freshness until the last cup". Hutchison wine adopts a unique bottle liner design, which can isolate the contact with the air after opening the package. The opening method of water tap can ensure that it is closed in time after each opening, and keep the taste of the wine fresh

toyratlmagery, a packaging design company in Sonoma County, California, has established an aluminum bottle consortium, which is expected to launch a new wine packaging concept - aluminum wine bottles to the market soon. Aluminum is considered as a low-grade packaging material, but aluminum packaging is popular in the beer industry. So far, there is no wine bottle made of aluminum in the world. A director of toyratlmagery believes that their aluminum wine bottles will definitely cause a big shock in the wine industry. New aluminum manufacturing technology has made aluminum into any size and shape. In the future, aluminum wine bottles will use lighter parts and advanced materials in production. The texture will not be as light and thin as many soda cans. It is a high-end product that can replace plastic, carton and other alternative packaging. Of course, compared with glass bottles, the biggest advantage of aluminum bottles is that they are not easy to break. At present, the company is cooperating with various experts to develop aluminum wine bottles with standard bottle shape and size

in recent years, the carton wine market has developed rapidly. At present, carton wine in the UK market has accounted for 8.3% of the light wine market, an increase of 48% over 1997. Blackie Valley wine company, one of Australia's sixth largest red wine producers, located in the picturesque moky valley of New South Wales, has developed 250ml cartons of wine, which has been listed. This unique practical packaging can completely block oxygen, so as to ensure its freshness and flavor, prevent the decline of wine quality, and extend the shelf life of wine, which is deeply loved by consumers. In addition, this kind of package is also easy to store and not easy to break, which is very convenient and ideal for barbecues, picnics, parties, etc. This novel packaging will win good sales for the company's wine. Gallo also launched the first batch of cartons of wine

polyester bottle packed wines are increasingly appearing in the European market and have been recognized by some consumers. Westbridge is a professional manufacturer of polyester bottles. They are confident in the market prospect of packaging wine with polyester bottles. Over the past year, the company's 2-liter packaged wine has been on trial sale, and the product name is purasorb reg; PLGA of PLG, a semi crystalline copolymer, exceeded expectations. The test confirmed that the polyester bottle basically prevents oxygen from penetrating during the storage time of about one year. The test of 2-liter bottles confirmed that in one year, less than 10ppm oxygen transmittance was detected in the controlled shelves, which was far less than 500ppm under normal storage conditions. In addition, the mold cost of producing small batches of glass bottles is almost 10 times that of polyester bottles. Merchants have little choice of bottle shape and color for the packaging of different products. Polyester bottles can be processed in a small batch of 50000 such as quantitative. If millions of bottles are processed annually, the mold cost is very low (a total of $10000 to $13000). The wine packed in glass bottles has many "shortcomings" that are difficult to overcome by itself, such as inconvenient to carry, fragile, etc. if PET packaging is used, there will be no such problem. 3. The total profit of China's paper industry is declining

a domestic enterprise launched wine ice bucket packaging. The wine ice bucket is made of plastic. It adopts advanced technological process and scientific processing and assembly, forming both gift packaging and collectable decorations and handicrafts. Ice bucket, as the name suggests, is used to cool the wine that needs to be tasted in a cool state. When the temperature of wine is above the best drinking temperature, the ice bucket can reduce the temperature of wine to the best within a few minutes. The use method is very simple. Put ice and cold water into the ice bucket to the shoulder of the wine bottle. The ice bucket can quickly reduce the temperature of the wine to the best temperature for drinking, and it will not damage the quality and flavor of the wine at all. Because the ice bucket packaging of wine can quickly reduce the wine to the best temperature for drinking, it can not only taste the unique taste of wine, but also be more conducive to people's health. At the same time, it can make the wine appear more noble and elegant, and better reflect people's taste of life

Tetra Pak wine can solve the problem of inconvenient carrying to a certain extent. Tetra Pak wine has a broad market, and this form of packaging can account for 10% in Australia. Although there are reasons why consumers have a high awareness of wine, after all, this caters to the positioning of wine as a fast-moving consumer goods

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