The hottest new category of modern packaging desig

2022-10-04
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Abstract: innovation comes from new things, new discoveries, or the new face of old things. The importance and broadness of modern packaging design have become increasingly prominent. In the eyes of modern people, packaging design has become a scientific marketing model of modern market economy with the same concept and function as product marketing planning, commercial promotion and other means. It is the only way for any business behavior to succeed. The traditional packaging design concept in the field of Commerce, that is, the means of packaging pattern, material, modeling, packaging function, printing technology and so on, has been far from uncomfortable to meet the market development needs of today's highly developed commercial society with technology and various media. Today, products with certain commercial value concepts are not all fields that can be covered by the traditional packaging design category, such as film and television media, network media, spiritual and cultural products, fashion concepts, consumption concepts, lifestyles, etc. the tangible and intangible, visible and invisible, concept, perception, touch, hearing, and many other ways of existence are dizzying. The traditional packaging concept has fallen behind the development needs of this era

key words: traditional packaging design and field the expansion and importance of modern packaging design category new concept the packaging age of new media

whether ancient or modern, people should have a suitable theoretical system and environment to support when thinking about problems, discussing problems, or doing things, so that it is easy to clarify problems and do things well. If there is no suitable context and environment, it is not easy for people to understand and achieve the goal. For example, hundreds of years ago, the language, thinking and behavior of our ancestors were mainly based on the theoretical system and context of Confucianism. With the development and progress of society, the theoretical system and context of modern society have changed with each passing day. More and more new words have naturally entered our lives

at the same time, the limitations of the idiomatic words we often use have become increasingly prominent, and the original conceptual meaning can no longer cover such a large amount of rich and colorful social elements. The expansion of language and conceptual vocabulary is inevitable. In the traditional definition, the concept of packaging is not only a design art, but also a science, which has political, economic, cultural and other significance. It is based on the production, transportation and marketing of goods It has strong requirements for experimental management, sales and use, and carries out comprehensive research and design on packaging modeling, decorative pictures and text instructions. We should not only study the protective performance, processing performance and decorative performance of selected materials, but also study the design requirements of domestic and foreign markets for this kind of commodity

such as finding out and exploring the performance, characteristics, sales intention, appreciation habits of consumers, economic level, design status of commodity competitors, etc., so as to formulate a design scheme that is attractive to consumers in the market and has its own national and local characteristics. Science, economy, beauty and marketability are the packaging design principles that have been used for a long time. On June 19, the requirements for packaging design at that time were mainly ingenious packaging structure, novel and unique picture conception, vivid and summarized shape, advanced and economical materials to meet the special needs of high temperature characteristics and so on; 2. Develop PE and PP films blended with inorganic or organic materials; 3. Completely change the base material and conform to the production and processing technology. The main purpose is to highlight that commodities are the first and art is the second. It is not difficult to see from the above content that the traditional concept of packaging mainly stays in the shape design of a specific target object, which is convenient for transportation and beautiful. The materials used are mainly paper, which is a vocabulary existing in the traditional commercial design category

we know that any form of design is compatible with the requirements of the times at that time, and provides services for the needs of the society at that time. As Liu Xie said in "time sequence": "luck changes, quality and literature change", "Ballad art and science change with the world", "the wind moves up and the waves shake down". Also on: "the change of literature is related to the world situation, the rise and fall are related to the sequence, and the original will end, although it can be known for hundreds of generations". In today's words, literature must reflect the reality of the times, and writers' emotions must change with the times, that is, keep pace with the times. In fact, this principle is also applicable to any kind of art form, as a practical function of packaging design is no exception. Today's society has ushered in a new era of rapid development in various fields of market economy, science and technology, spiritual culture. All fields have new expansion and extension on the basis of their original concepts, which has brought an infinite space for innovation to our generation of designers. Because of the change of emotion and meaning, the change of design content will naturally lead to the innovation of design form, which is an inevitable trend. In such a prosperous market economy environment, brand concept, fashion consumption, reducing the gap between the oil needle and the valve body, cultural concepts, network media, lifestyle and entertainment stars, film and television stars, etc. are all areas involved in packaging design. It is reasonable to believe that the scope of the content object of packaging has changed greatly, from tangible products to intangible conceptual space

therefore, we should re understand and think about the new forms and new ideas of modern packaging design to meet the needs of market economy, that is, we should re design packaging, that is, we should re position the concept of packaging. Innovation comes from new things, new discoveries, or the new look of old things. The importance and broadness of modern packaging design have become increasingly prominent. In the eyes of modern people, packaging design has become a scientific marketing model of modern market economy with the same concept and function as product marketing planning, commercial promotion and other means. It is the only way for any business behavior to succeed. The traditional packaging design concept in the field of Commerce, that is, the means of packaging pattern, material, modeling, packaging function, printing technology and so on, is far from meeting the market development needs of today's highly developed commercial society with technology and various media. Today, products with certain commercial value concepts are not all fields that can be covered by the traditional packaging design category, such as film and television media, network media, spiritual and cultural products, fashion concepts, consumption concepts, lifestyles, etc. the tangible and intangible, visible and invisible, concept, perception, touch, hearing, and many other ways of existence are dizzying

the traditional packaging concept has fallen behind the development needs of this era. As the waves behind the Yangtze River push ahead, the framework concept of traditional packaging design is facing a new revolution. The rapid development of technology and economic environment has not allowed designers to abide by the traditional packaging design. The modern market economy environment needs a broader sense of packaging design concept to support, and the traditional packaging form has become increasingly unable to meet the needs of the market economy. What we advocate now is that we can use more novel, scientific and market-oriented design concepts to construct modern packaging forms, which requires our designers to re understand the packaging concept and reposition the design packaging form and field

today, the carrier of packaging concept has been extended to a variety of design art forms. In addition to visual communication forms such as graphic design, traditional packaging forms, digital video, three-dimensional modeling, installation art, spatial framework and so on, there are many new fields such as auditory, tactile, olfactory, or various forms of integrated forms and ways of presentation. When benevolence, don't let Yu Shi. Expand the boundaries of words and ideas. This is the inevitable result of China's integration with the world, common development and innovation

source: Art and design - theory special issue

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